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the americanization of edward bok-第74部分

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。〃 At the end of eighteen months; inquiries began to take the place of protests; and Bok knew then that the fight was won。 He employed two experts; one man and one woman; to answer the inquiries; and he had published a series of little books; each written by a different author on a different aspect of the question。

This series was known as The Edward Bok Books。 They sold for twenty…five cents each; without profit to either editor or publisher。 The series sold into the tens of thousands。 Information was; therefore; to be had; in authoritative form; enabling every parent to tell the story to his or her child。 Bok now insisted that every parent should do this; and announced that he intended to keep at the subject until the parents did。 He explained that the magazine had lost about seventy…five thousand subscribers; and that it might just as well lose some more; but that the insistence should go on。

Slowly but surely the subject became a debatable one。 Where; when Bok began; the leading prophylactic society in New York could not secure five speaking dates for its single lecturer during a session; it was now put to it to find open dates for over ten speakers。 Mothers' clubs; women's clubs; and organizations of all kinds clamored for authoritative talks; here and there a much…veiled article apologetically crept into print; and occasionally a progressive school board or educational institution experimented with a talk or two。

The Ladies' Home Journal published a full…page editorial declaring that seventy of every one hundred special surgical operations on women were directly or indirectly the result of one cause; that sixty of every one hundred new…born blinded babies were blinded soon after birth from this same cause; and that every man knew what this cause was!

Letters from men now began to pour in by the hundreds。 With an oath on nearly every line; they told him that their wives; daughters; sisters; or mothers had demanded to know this cause; and that they had to tell them。 Bok answered these heated men and told them that was exactly why the Journal had published the editorial; and that in the next issue there would be another for those women who might have missed his first。 He insisted that the time had come when women should learn the truth; and that; so far as it lay in his power; he intended to see that they did know。

The tide of public opinion at last turned toward The Ladies' Home Journal and its campaign。 Women began to realize that it had a case; that it was working for their best interests and for those of their children; and they decided that the question might as well be faced。 Bok now felt that his part in the work was done。 He had started something well on its way; the common sense of the public must do the rest。 He had taken the question of natural life; and stripped it of its false mystery in the minds of hundreds of thousands of young people; had started their inquiring minds; had shown parents the way; had made a forbidden topic a debatable subject; discussed in open gatherings; by the press; an increasing number of books; and in schools and colleges。 He dropped the subject; only to take up one that was more or less akin to it。

That was the public drinking…cup。 Here was a distinct menace that actual examples and figures showed was spreading the most loathsome diseases among innocent children。 In 1908; he opened up the subject by ruthlessly publishing photographs that were unpleasantly but tremendously convincing。 He had now secured the confidence of his vast public; who listened attentively to him when he spoke on an unpleasant topic; and having learned from experience that he would simply keep on until he got results; his readers decided that this time they would act quickly。 So quick a result was hardly ever achieved in any campaign。 Within six months legislation all over the country was introduced or enacted prohibiting the common drinking…cup in any public gathering…place; park; store; or theatre; and substituting the individual paper cup。 Almost over night; the germ…laden common drinking…cup; which had so widely spread disease; disappeared; and in a number of States; the common towel; upon Bok's insistence; met the same fate。 Within a year; one of the worst menaces to American life had been wiped out by public sentiment。

Bok was now done with health measures for a while; and determined to see what he could do with two or three civic questions that he felt needed attention。



XXXI。 Adventures in Civics

The electric power companies at Niagara Falls were beginning to draw so much water from above the great Horseshoe Falls as to bring into speculation the question of how soon America's greatest scenic asset would be a coal…pile with a thin trickle of water crawling down its vast cliffs。 Already companies had been given legal permission to utilize one…quarter of the whole flow; and additional companies were asking for further grants。 Permission for forty per cent of the whole volume of water had been granted。 J。 Horace McFarland; as President of the American Civic Association; called Bok's attention to the matter; and urged him to agitate it through his magazine so that restrictive legislation might be secured。

Bok went to Washington; conferred with President Roosevelt; and found him cognizant of the matter in all its aspects。

〃I can do nothing;〃 said the President; 〃unless there is an awakened public sentiment that compels action。 Give me that; and I'll either put the subject in my next message to Congress or send a special message。 I'm from Missouri on this point;〃 continued the President。 〃Show me that the American people want their Falls preserved; and I'll do the rest。 But I've got to be shown。〃 Bok assured the President he could demonstrate this to him。

The next number of his magazine presented a graphic picture of the Horseshoe Falls as they were and the same Falls as they would be if more water was allowed to be taken for power: a barren coal…pile with a tiny rivulet of water trickling down its sides。 The editorial asked whether the American women were going to allow this? If not; each; if an American; should write to the President; and; if a Canadian; to Earl Grey; then Governor…General of Canada。 Very soon after the magazine had reached its subscribers' hands; the letters began to reach the White House; not by dozens; as the President's secretary wrote to Bok; but by the hundreds and then by the thousands。 〃Is there any way to turn this spigot off?〃 telegraphed the President's secretary。 〃We are really being inundated。〃

Bok went to Washington and was shown the huge pile of letters。

〃All right;〃 said the President。 〃That's all I want。 You've proved it to me that there is a public sentiment。〃

The clerks at Rideau Hall; at Ottawa; did not know what had happened one morning when the mail quadrupled in size and thousands of protests came to Earl Grey。 He wired the President; the President exchanged views with the governor…general; and the great international campaign to save Niagara Falls had begun。 The American Civic Association and scores of other civic and patriotic bodies had joined in the clamor。

The attorney…general and the secretary of state were instructed
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