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the americanization of edward bok-第81部分

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 most gifted and resourceful hostesses I have known; but has now fallen upon hard times。

〃Among other things that she really knows; she really does thoroughly know old furniture and all kinds of china worth knowing。

〃Pardon me if I have been guilty of an indiscretion in sending this direct to you。 I am throwing myself upon your indulgence in my desire to help a splendid woman。

〃She has a great collection of recipes which housekeepers would like to have。 Does a serial cook…book sound like nonsense?〃

A further point in his editing which Bok always kept in view was his rule that the editor must always be given the privilege of revising or editing a manuscript。 Bok's invariable rule was; of course; to submit his editing for approval; but here again the bigger the personality back of the material; the more willing the author was to have his manuscript 〃blue pencilled;〃 if he were convinced that the deletions or condensations improved or at least did not detract from his arguments。 It was the small author who ever resented the touch of the editorial pencil upon his precious effusions。

As a matter of fact there are few authors who cannot be edited with advantage; and it would be infinitely better for our reading if this truth was applied to some of the literature of to…day。

Bok had once under his hand a story by Mark Twain; which he believed contained passages that should be deleted。 They represented a goodly portion of the manuscript。 They were; however; taken out; and the result submitted to the humorist。 The answer was curious。 Twain evidently saw that Bok was right; for he wrote: 〃Of course; I want every single line and word of it left out;〃 and then added: 〃Do me the favor to call the next time you are again in Hartford。 I want to say things whichwell; I want to argue with you。〃 Bok never knew what those 〃things〃 were; for at the next meeting they were not referred to。

It is; perhaps; a curious coincidence that all the Presidents of the United States whose work Bok had occasion to publish were uniformly liberal with regard to having their material edited。

Colonel Roosevelt was always ready to concede improvement: 〃Fine;〃 he wrote; 〃the changes are much for the better。 I never object to my work being improved; where it needs it; so long as the sense is not altered。〃

William Howard Taft wrote; after being subjected to editorial revision: 〃You have done very well by my article。 You have made it much more readable by your rearrangement。〃

Mr。 Cleveland was very likely to let his interest in a subject run counter to the space exigencies of journalism; and Bok; in one instance; had to reduce one of his articles considerably。 He explained the reason and enclosed the revision。

〃I am entirely willing to have the article cut down as you suggest;〃 wrote the former President。 〃I find sufficient reason for this in the fact that the matter you suggest for elimination has been largely exploited lately。 And in looking the matter over carefully; I am inclined to think that the article expurgated as you suggest will gain in unity and directness。 At first; I feared it would appear a little 'bobbed' off; but you are a much better judge of that than I。 。。。 I leave it altogether to you。〃

It was always interesting to Bok; as a study of mental processes; to note how differently he and some author with whom he would talk it over would see the method of treating some theme。 He was discussing the growing unrest among American women with Rudyard Kipling at the latter's English home; and expressed the desire that the novelist should treat the subject and its causes。

They talked until the early hours; when it was agreed that each should write out a plan; suggest the best treatment; and come together the next morning。 When they did so; Kipling had mapped out the scenario of a novel; Bok had sketched out the headings of a series of analytical articles。 Neither one could see the other's viewpoint; Kipling contending for the greater power of fiction and Bok strongly arguing for the value of the direct essay。 In this instance; the point was never settled; for the work failed to materialize in any form!

If the readers of The Ladies' Home Journal were quick to support its editor when he presented an idea that appealed to them; they were equally quick to tell him when he gave them something of which they did not approve。 An illustration of this occurred during the dance…craze that preceded the Great War。 In 1914; America was dance…mad; and the character of the dances rapidly grew more and more offensive。 Bok's readers; by the hundreds; urged him to come out against the tendency。

The editor looked around and found that the country's terpsichorean idols were Mr。 and Mrs。 Vernon Castle; he decided that; with their cooperation; he might; by thus going to the fountainhead; effect an improvement through the introduction; by the Castles; of better and more decorous new dances。 Bok could see no reason why the people should not dance; if they wanted to; so long as they kept within the bounds of decency。

He found the Castles willing and eager to cooperate; not only because of the publicity it would mean for them; but because they were themselves not in favor of the new mode。 They had little sympathy for the elimination of the graceful dance by the introduction of what they called the 〃shuffle〃 or the 〃bunny…hug;〃 〃turkey…trot;〃 and other ungraceful and unworthy dances。 It was decided that the Castles should; through Bok's magazine and their own public exhibitions; revive the gavotte; the polka; and finally the waltz。 They would evolve these into new forms and Bok would present them pictorially。 A series of three double…page presentations was decided upon; allowing for large photographs so that the steps could be easily seen and learned from the printed page。

The magazine containing the first 〃lesson〃 was no sooner published than protests began to come in by the hundreds。 Bok had not stated his object; and the public misconstrued his effort and purpose into an acknowledgment that he had fallen a victim to the prevailing craze。 He explained in letters; but to no purpose。 Try as he might; Bok could not rid the pages of the savor of the cabaret。 He published the three dances as agreed; but he realized he had made a mistake; and was as much disgusted as were his readers。 Nor did he; in the slightest degree; improve the dance situation。 The public refused to try the new Castle dances; and kept on turkey…trotting and bunny…hugging。

The Ladies' Home Journal followed the Castle lessons with a series of the most beautiful dances of Madam Pavlowa; the Russian dancer; hoping to remove the unfavorable impression of the former series。 But it was only partially successful。 Bok had made a mistake in recognizing the craze at all; he should have ignored it; as he had so often in the past ignored other temporary; superficial hysterics of the public。 The Journal readers knew the magazine had made a mistake and frankly said so。

Which shows that; even after having been for over twenty…five years in the editorial chair; Edward Bok was by no means infallible in his judgment of what the public wanted or would accept。

No man is; for that matter。
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